The internet perhaps
may have already started taking over the mail order business and other forms of
distant buying and selling. Yes, we are today well and truly into catalogue and
online marketing. It is there in almost all products and services. Fashion industry
is one such place where there is growing demand for online catalogue products.
There are dozens of online stores which stock and sell almost everything that
one could relate to the fashion industry.
However, there are
purists and conventionalists who are not very happy with the way fashion
industry is moving. They believe that it is being hijacked to the online
catalogue mode. The touch and feel purists are being let down. So, where
exactly does the truth lie? Are online catalogues good for the fashion industry
or are they damaging it? Let us try and find answers for the same.
There Are Some Obvious Advantages
There is no denying
the fact that there are some obvious advantages associated with online
catalogues for fashion. To begin with you are actually buying it from the
comfort of your home. Most online stores today offer free delivery and this is
indeed a big takeaway for the industry as a whole. It does save time and there
is convenience associated with it. It helps you to order almost anything
including clothing for the entire family, garden furniture and a variety of
home appliances.
It is considered good
for the fashion industry as a whole because of a number of reasons. The
customers get a broader canvas of choices and therefore the industry has to be
on its toes. They have to always offer them the latest designs and ideas, lest
they are elbowed out of the online market space.
These online catalogue
outlets have customer friendly returns and replacement policy. This perhaps may
be lacking in the conventional brick and mortar stores. Further if you are
buying something that is very personal or private, going online could be the
best choice. This also redefines the way in which the customers and their
privacy are treated.
Online fashion catalogues come with the added advantage of wider choices.
Further there are regular promotions online which attracts customers and also
increases sales for the various fashion items. These online companies also
offer some attractive and flexible financing options. However, this could mean
paying more when compared to cash purchases. But it does make sense when you
are with a tight purse.
You also can help
build a positive credit rating. This is because buying online is good both for
the customers and the stores. The online stores are able to sell more and the
customers can do away with the rigid credit rating rules often associated with
credit cards.
Some Downsides
The wait for the fashion
items to reach your home could be a bit irritating, especially when you want
something urgently. Some catalogue items could also be more expensive when
compared to the brick and mortar outlets. Many online fashion outlets are able
to sell more to customers. While this is good for them, customers often end up
biting more than what they can chew. This could lead to debt trap especially
when they buy it on installment schemes.
Conclusion
To sum up, there is no
doubt that online catalogues for fashion industry is here to stay because of
some obvious advantages both for the industry and the customers. It will
certainly pick up more speed over the years to come.
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